My name is Vivek Bhargava
I’m an entrepreneur, investor, and lifelong learner who believes that happiness grows through continuous growth and contribution.
After building and selling my digital marketing company to Dentsu, I founded Consumr.ai, a consumer intelligence platform shaped by the same happiness framework I explore in this book.
Writing Happiness is a Muscle has been both a reflection and an experiment — a way to test my own ideas on resilience, gratitude, and mindful action. My goal is simple: to help you strengthen your own happiness muscle and live a life filled with purpose and contentment.
About the book
Happiness is a Muscle is both a personal journey and a practical guide. It shows that happiness isn’t an end state but a skill - one that grows stronger through practice. Drawing on science, philosophy, and his own life lessons, Vivek breaks happiness into two parts: beliefs that shape how we see the world, and actions that make those beliefs real.
From money and purpose to exercise, meditation, and generosity, this book helps you raise your
“happiness baseline” — no matter your circumstances.
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"My Father asked me whether I knew the difference between a job and a business? He told me that in a job you always have to spend less than you earn, but in a business, you can spend a million a day;
all you’ll need to do is earn more than that"
- Vivek Bhargava
Audiobooks
Book in English
Book in Hindi
What Readers Are Saying
“I deeply resonate with Vivek’s book. Just like nutrition and exercise help build physical muscle, the actions and beliefs he shares can strengthen our happiness muscle. Follow his guidance consistently, and you’ll realize that happiness isn’t just a feeling –
it’s a choice, a habit, and a muscle we can all build.”
John Abraham, Indian Actor
S. Ramadorai
Former CEO & MD, Tata Consultancy Services Chairman,
Mission Karmayogi Bharat and Public Health Foundation of India
“True success in any field comes from building systems, not chasing highs. Vivek’s approach to happiness mirrors what I have seen work in business and personal life–clear purpose, long-term thinking and focused discipline.
The 4x philosophy is particularly thoughtful. A useful guide for building lasting happiness.”
Nigel Morris
Ex-CEO Americas and EMEA,
Dentsu Aegis Network
“Some people are brilliant. Some people are positive. Vivek Bhargava is both, and the energy and ideas that usually fill a room, now leap from every page of Happiness is a Muscle.
Vivek makes the world a better place and so
will this book.”
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